Social Media Chatbots for Collaborated Engagement Marketing

Patient engagement or social media marketing?

Designing social media sports marketing model

This study aimed to Designing social media sports marketing model. This qualitative study was conducted by using grounded theory methodology Strauss and Corbin approach. For gathering data, high level documents have been studied and Semi-structured In-depth Individual Interview experts who were aware of the subject. The statistical population of the study consisted professors & sports managers ...

A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement

Growing attention for Social Media marketing has resulted in a burgeoning field of research and practice; yet, hitherto few studies have provided empirically grounded and comprehensive typologies for assessing, classifying, and in turn, informing the future development of Social Media marketing communications. The lack of such comprehensive and valuable typologies appears to be related to (i) t...

Marketing communication metrics for social media

The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing com...

Social-Media-Marketing im Hochschulbereich

This paper presents social media marketing strategies and methods for the academic area regarding specific target groups and marketing goals. Current social media marketing activities for promoting the newly established chair of media informatics at the University of Regensburg are discussed by analyzing a corresponding field study.